An integral member of The Greater Boston Food Bank’s (GBFB)
Marketing and Communications team, the Senior Creative and Brand
Manager is responsible for leading the strategy to develop and
establish creative direction, as well as executing and managing the
GBFB brand to brand standards across all channels. The individual in
this position is passionate about creating great brand experiences
online, in print and beyond. Reporting to the Vice President of
Marketing Communications and Brand Integrity, the Senior Creative
and Brand Manager will help to move the GBFB brand forward by
developing strategies for brand-consistent designs to establish
direction for a variety of donor, volunteer, corporate, member
agency and internal campaigns and efforts.
This highly creative and deadline driven individual will lead
conceptual development and translate those concepts into great
designs by implementing strategies that articulate, influence and
protect the GBFB brand through all channels and mediums. Such
channels and mediums could include direct mail, various collateral
pieces, digital assets for social media, advertising and
e-communications; infographics, event graphics and collateral,
presentation materials and more. This position will work
collaboratively with members of Team GBFB across the organization
including senior leaders, and will be responsible for strategic
design development, design execution and project management.
Additionally, this individual will direct and supervise design work
done by the Digital Marketing Manager, contracted resources and
part-time help to ensure alignment with GBFB’s brand guidelines.
Leads creative direction and design strategy concept
development for all in-house design work while maintaining and
consistently articulating a compelling brand position..Stewards
the equity of the GBFB brand by managing brand guidelines and
ensuring all work internal to the Marketing team and external to
Marketing aligns with GBFB brand standards. Demonstrates thought
leadership by pushing for innovation and brand alignment at the
Develops design concepts and project manages full concept to
approval for integrated communications for print and digital
delivery including brochures, newsletters, reports, invitation
packages, display and banner advertising, web pages, HTML email,
animation, and other projects for the GBFB community.
Develops strategic design solutions that can be managed by
other teams as appropriate (i.e. PowerPoint templates, promotional
fliers and templates, email templates) and provides training for
use of solutions and oversees execution.
Vice President of Marketing Communications and Brand Integrity
to establish design priorities and manage production schedules.
Provides direct supervision for contracted design services,
part-time graphic design positions and graphic design/production
vendors. Also, directly supervises graphic design work done by
GBFB’s Digital Marketing Manager and Communications Manager.
Collaborates with members of the Marketing team and members of
Team GBFB to determine project design needs, budget, copy content,
photos, and other production considerations.
Works directly with senior leaders on various projects as needed.
On an annual basis, evaluates designs for key annual campaigns
to make recommendations for adjustments and improvements.
Sources images and takes photos onsite when necessary, retouch
and modify photos as needed.
Manages electronic design project files as well as library of
printed design files for historical reference and resources.
Provides support for other organizational initiatives
including attendance at events.
Assumes additional responsibilities as required.
Work Environment/Physical Demands:
Lift or carry up to 25lbs
Ability to sit up to 3 hours at a time
Ability to work within an open air/cubicle environment